SMPTE has spent over a century shaping the foundations of media technology. Now, as AI transforms how content is created, distributed, and understood, that role is evolving.
In this episode, Andy Beach is joined by leaders from SMPTE to explore how standards are expanding beyond signal and format into governance, metadata, and system design. The conversation examines the growing importance of shared structure, the risks and responsibilities of AI-driven workflows, and how education and industry alignment must adapt to keep pace.
This is a look at the invisible frameworks guiding the future of media and what it will take to ensure they remain clear, interoperable, and accountable.
